In recent years, Shantui, one of the representative enterprises in the construction machinery sector of Shandong Heavy Industry, has actively responded to the "the Belt and Road" initiative, and its product exports have covered more than 95% of the countries and regions along the line. In 2024, the export revenue will increase significantly year-on-year. The great nation's heavy weapons stride towards the international stage with great strides, composing a brilliant chapter of high-level opening up to the outside world.
Targeting overseas, achieving leading transformation
Going global is not only an internal driving force for enterprise growth, but also a necessary path to promote Chinese brands to shine globally.
1986 was the starting point for Shantui's internationalization journey. That year, Shantui exported its first bulldozer to Cuba, which not only achieved a historic breakthrough in Shantui's products crossing national borders and pushing them onto a broad stage in the global market, but also accumulated valuable practical experience in the international market, laying a solid foundation for future development.
The successful development of overseas markets has made Shantui deeply realize the importance of technological innovation. Therefore, the company has continuously increased its research and development investment, from initial introduction and absorption to independent innovation today. Shantui has achieved significant achievements in the field of construction machinery such as excavators, loaders, bulldozers, and rollers. Especially in recent years, focusing on "intelligent and green equipment" and "intelligent production", we have taken the lead in providing intelligent construction solutions for auxiliary construction, earthwork, roads, and mines. At the same time, actively exploring the field of new energy has promoted the development of the construction machinery industry towards a green and sustainable direction, achieving a magnificent transformation from "following" to "running in parallel", and even "leading".
Strong start, ignite a new engine of development
Shantui is committed to expanding its network of contacts in overseas markets, Focusing on market development, building a refined channel network, and fully implementing the "four focuses" strategy of market, customer, product, and model. One is to focus on the market, deeply cultivate mining, road and municipal construction scenarios, and actively expand new energy and chassis parts businesses. The second is to focus on customers, dig deep into big customers and projects, cultivate benchmark customers, and create benchmark projects. The third is to focus on products, accelerate the adjustment of product structure, and increase the sales of strategic products. The fourth is to focus on the model, relying on the intelligent construction service platform, and vigorously promote the sales of integrated products.
At the beginning of 2025, Shantui will blossom in multiple parts of the global market, playing a New Year's chapter with the momentum of a "good start", anchoring the direction of development for the whole year, and accumulating momentum to empower.
In the Central Asian market, Shantui has once again successfully won a major project worth 100 million yuan in Kyrgyzstan with outstanding product solutions, totaling more than 400 devices; Signed an order for the Uzbekistan wide body mining card and road machinery project.
In African, more than 300 road integration equipment from Burkina Faso's major project have been shipped, marking a key breakthrough in Shantui's deep cultivation in the African market and laying a solid foundation for the resurgence of the African market.
At the same time, in the Russian speaking market, the transportation of bulk TEH160 rigid mining trucks is also progressing in an orderly manner. Shantui has won the trust of local customers with high-quality mining card products, allowing the world to witness the industrial charm of "Shantui Manufacturing" shining in extremely cold regions.
Excellent service, enjoy a worry free journey
Shantui strives to become the enterprise which focused on personalized customer needs and customer service in the maximum extent through product innovation and global service network layout. Nowadays, Shantui relies on the advantages of Shandong Heavy Industry Group's gold industry chain to comprehensively upgrade its overseas marketing service system.
Build a fully covered service network in the form of a "port backbone library+virtual accessory library+regional center library" to ensure timely supply of services and accessories.
Through insurance companies and financing platforms, achieve asset light operation, increase flexibility, and reduce risks.
Implement service grading management, encourage and guide agents to improve their localization service level and accessory investment.
Promote the policy of consignment of accessories, vigorously develop overseas service stations, entrust third-party services and other models, and implement special policies to support micro mining. Actively mobilize resources and ensure service support for major projects in Guinea, Uzbekistan, Guyana, Indonesia, etc., to ensure equipment operation rates of over 90%.
The world stage is vast, and Shantui has never been absent. From overseas exploration to current global leadership, Shantui has written a magnificent epic of the international development of China's construction machinery industry through practical actions.
In the future, Shandong Heavy Industry will continue to leverage the advantages of the group platform, with a high spirit and innovative path, never slack off, always stand at the forefront, and strive for the first place, promoting mountain pushing equipment to cross mountains and seas, providing better products and services to global customers, and winning more respect and praise for "Made in China".