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Chinese Construction Machinery Accelerates Its' Going Global 'integration Into Emerging Markets

Feb 26, 2025

Changsha, February 15th (Xinhua) -China's construction machinery industry has achieved a good start in the first quarter of 2025. In Changsha, which is home to 5 of the "Top 50 Global Construction Machinery Manufacturers", leading companies in the construction machinery industry are rushing to fulfill orders and deliver. Among them, overseas orders account for a considerable proportion.

In early February, Zoomlion held a grand opening event and launch ceremony for 2025 in various parks across the country, with a total of over 10000 units and a total value of approximately 5.7 billion yuan (RMB). Various products were delivered worldwide; At the beginning of this year, Sany Pump Road Division achieved a sales revenue of 1.12 billion yuan, with a year-on-year growth of 50% in overseas markets and a strong surge of 60% in the road machinery sector; At the end of January, Shanhe Intelligent signed a memorandum of cooperation with a large mining enterprise in Indonesia, with an intended order amount of approximately 500 million yuan.

60% of high-altitude operation machinery products are sent to high-end markets such as Europe and America, most of which are new energy products. We are confident that we can achieve significant growth this year on the basis of doubling overseas sales revenue last year, "said Liu Jiancun, Overseas Marketing Director of Zoomlion Intelligent High Altitude Machinery.

Xingbang intelligent high meter arm vehicle has achieved a new breakthrough in batch export. The assistant to the general manager of the company, He Dawei, said that the company has recently completed a batch of important order signings, which will be distributed in batches for use in projects in the Middle East Gulf region.

Good news keeps coming from construction machinery companies. XCMG series high-end open-pit mining equipment, the world's largest tonnage pure electric loader, etc. are rushing to the world; Batch delivery of Guangxi Liugong excavators, graders and other products to Ecuadorian customers; Lovol Heavy Industries' mining machinery is being transported in bulk to Mali, Africa

Chinese construction machinery continues to sell well overseas, thanks to innovative research and development of high-end, intelligent, green products and localized manufacturing. We have established a new overseas business system that is end-to-end, digital, and localized, "said Wang Yongxiang, Co President of Zoomlion. As of the first half of 2024, the total number of Zoomlion's global overseas localization employees exceeded 3000, and its products covered more than 140 countries and regions.

Several industry insiders have stated that the overseas market development of Chinese construction machinery has entered a steady stage, breaking into the "high-end line" of the European and American markets and integrating into emerging markets. In the long run, the growth point may lie in the localization construction to increase the market share in North America. It is expected that by 2025, the domestic and international markets for Chinese construction machinery will experience a resonance upward trend, and the trend towards electrification will continue to deepen.

 

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