Recently, Liu Yi, the Party Secretary and Chairman of Shaanxi Automobile Holding Group, visited Xi'an Cummins' distribution channels to conduct research on their work. He gained a thorough understanding of the channel construction, channel operation management, market layout, and terminal services, and held a discussion with the core channel operation team, cooperative dealers, and representatives of major customers, providing guidance for the brand's development plan.
During the research, Chairman Liu Yi visited the core channel outlets of Xi'an Cummins in person, and gained a detailed understanding of the regional market dynamics, key customer demands, product distribution, terminal promotion and the construction of channel service capabilities, etc. He highly affirmed the model of Xi'an Cummins achieving a high degree of matching between power products and complete vehicles by relying on the forward integration development mechanism.
During the discussion, Chairman Liu Yi emphasized that major clients are the core support for channel development and market expansion. It is essential to always adhere to a customer-centric approach, precisely meet the individualized demands of clients, deepen the collaborative efforts of all parties, and provide end-users with comprehensive transportation solutions covering all working conditions, scenarios, regions, and areas. At the same time, we should take channel penetration as the key point, supplemented by all-round after-sales service support, to enhance brand influence and market penetration, and build a more competitive channel promotion network and service system in the industry.
Chairman Liu Yi hopes that Xi'an Cummins' distribution channel will take this research as an opportunity to promote market expansion and service upgrade through channel innovation, further enhance the brand's terminal reputation, and provide solid equipment and service support for the transformation and upgrading of the logistics industry with a more complete channel layout and high-quality after-sales service.