1, Middle East Market: The New Blue Ocean of China's Machinery Industry
The Middle East region, especially Iran, is becoming a key area for China's market diversification strategy. With the acceleration of Iran's infrastructure construction, the demand for engineering machinery and complete sets of equipment continues to rise. With the advantage of high quality and reasonable price, Chinese electromechanical products have gradually increased their market share in Iran and become an important support for local industrial development.
Iran's industry is mainly focused on oil extraction, but its foundation in areas such as machinery manufacturing, electricity, and automobile manufacturing is relatively weak, and a large amount of industrial raw materials and spare parts rely on imports. With the gradual lifting of sanctions and strong economic recovery momentum in Iran, international business delegations are flocking in, trying to seize the opportunity in this market with a population of 9 million.
2, IIEX Exhibition: The Wind vane of Middle Eastern Industry
Since its establishment 200 years ago, the Tehran International Industrial Exhibition (IIEX) has become one of the largest and most influential industrial events in the Middle East region. In 2024, a total of 1002 companies participated in the exhibition, attracting 21758 professional visitors from 9 countries and regions including Italy, Germany, and China.
In 2025, IIEX will once again gather global industrial elites to provide an excellent platform for Chinese enterprises to showcase their technology and expand their markets. Whether it's mechanical and electrical engineering, industrial automation, metal processing, or environmental protection technology, this place will become a bridge for you to communicate face-to-face with Middle Eastern customers.
3, Scope of exhibits: covering the entire industrial chain
IIEX exhibits cover a wide range of fields, including the following ten areas:
Mechanical and electrical engineering: precision manufacturing, 3D printing, power energy, etc;
Industrial automation: Industry 4. Robotics technology, smart factories, etc;
Metal processing machinery: machine tools, laser equipment, cutting tools, etc;
Mining machinery and drilling equipment: geological exploration, mining machinery, etc;
Casting: Casting equipment, testing instruments, casting raw materials, etc;
Welding: arc welding, laser welding, welding robots, etc;
Industrial composite materials and engineering plastics: plastic processing equipment, synthetic materials, etc;
Surface treatment technology and equipment: electroplating, spraying, polishing equipment, etc;
Transportation and logistics: intelligent transportation, warehousing systems, loading and unloading equipment, etc;
Environmental protection technologies: water treatment, sewage treatment, industrial environmental protection, etc.