Genie, a division of Terex Corporation specializing in aerial work platforms, has recently announced the promotion of Mr. Xu Ming Zhu to the position of Vice President of Genie Asia Pacific. In this role, Mr. Zhu will oversee strategic planning and business operations for Genie across the Greater China region, Southeast Asia, Japan, South Korea, and Australia.
Mr. Zhu joined Genie in 1999 and has been one of the pioneering figures in China's aerial work platform industry. He has led his team to successfully formulate and implement Genie's localization strategy in China, actively promoting safety standards and the widespread adoption of aerial work equipment.
"Mr. Zhu possesses extensive management experience and exceptional strategic vision. Over the past two decades, he and his team have achieved consistent success in a highly competitive and dynamic market. He is the ideal candidate to support our Asia Pacific customers in achieving long-term growth and development," said Joshua Gross, President of Genie Global. "His leadership will be instrumental in advancing our sustainable development initiatives."
"I am honored to have the opportunity to collaborate with the exceptional team and valued customer partners in the Asia Pacific region," said Mr. Zhu. "The Asia Pacific market is vibrant and rapidly evolving, presenting significant growth opportunities. With an experienced and professional team, as well as a broad and stable customer base, Genie is well-positioned for continued success. Adhering to our brand commitment of 'Excellence in Design, Dedication to Quality,' I am confident that, with the support and collaborative efforts of our team and partners, we will further solidify and enhance Genie's reputation and brand influence in the region."
