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The rental service model for construction machinery in Brazil is undergoing an upgrade

Jan 26, 2026

Armac, a leading enterprise in the field of construction machinery equipment and truck leasing in Brazil, has recently launched a new leasing model, aiming to further consolidate its business position in the Brazilian regional market. This model is based on short-term contracts, with a minimum lease period of 3 days. Customers can choose lease terms of 3 days, 7 days, 14 days or 21 days as needed. Armac's move aims to enrich its solution product matrix, providing customers with more flexible and efficient choices, especially focusing on local enterprises in the service area, and further narrowing the distance with customers. (Apel Media Release)

Rodrigo Ablantes, the executive Director of business at Armac, said that the birth of this new leasing model stems from a deep insight into the real needs of a large number of core customers. He pointed out that flexible lease terms enable customers who only need short-term equipment rentals to also have access to brand-new equipment fleets, enjoy more brand choices and professional maintenance services.

Customers can directly go to Armac's offline stores to handle rental business. This measure further helps this model to take effect. He emphasized: "This will bring us closer to our customers. The Armac stores spread all over Brazil will become the service hubs for such short-term rental businesses, which can not only reduce logistics costs but also shorten response times."

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The brand-new model helps to deeply cultivate the regional market

Armac stated that all its stores are full-service outlets, not only equipped with professional business and technical teams, but also capable of providing dedicated consultant support and corresponding financial solutions. Relying on a service network with a store coverage radius of up to 300 kilometers, the new leasing model will effectively enhance Armac's regional market penetration rate and further expand the coverage of its equipment fleet throughout Brazil.

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