On March 10, 2020, at the CONEXPO/CON-AGG Construction Machinery Exhibition in the United States, John Deere and Hitachi Construction Machinery Excavators shared a booth. Both are well-known figures in the machinery industry. Why did they appear on the same stage? Was this an acquisition?
No, people who are not in the construction machinery industry really don't understand the relationship between the two. The joint exhibition of John Deere and Hitachi excavator showcased the intimate relationship between the two to the outside world, which is a joint brand exhibition.
John Deere was founded in 1837 and is headquartered in Moline, Illinois, USA. It is a leading global manufacturer of agricultural machinery, lawn equipment, and construction machinery.
Hitachi Construction Machinery Co., Ltd. was founded on October 1, 1970, and is affiliated with Hitachi Manufacturing Co., Ltd. in Japan. It is a world-renowned manufacturer of construction machinery.
As early as 1964, Hitachi introduced technology to John Deere and began importing agricultural wheeled tractors. After 1983, Hitachi Construction Machinery, which had gained an advantage in construction machinery, began OEM production of excavators for John Deere. So far, the two parties have built a total of three joint venture factories, whose main products are 13-47 ton hydraulic excavators.
John Deere has advantages in agricultural machinery, while Hitachi has leading technology in construction machinery excavators. The two complement each other's cooperation advantages, with 1+1>2, which is a model of cooperation.
Not only John Deere and Hitachi have cooperation, but also Komatsu, as the second in engineering machinery, and Cummins, the leader in power, have a history of cooperation. Do you understand