Recently, the NFLG 2024 Global Marketing Annual Conference was held in Chengdu, Sichuan. The theme of this annual meeting is Build A Global Brand Together. NFLG Chairman Fang Qingxi, Vice Chairman and General Manager Fang Kai, Vice President Martin Dummigan, Global Marketing Director Yang Zengting, and the executive team gathered together with representatives from more than ten countries and regions, including Russia, Singapore, and Japan, to discuss the global strategic layout.
Fang Kai warmly welcomed the dealer partners. He stated that thanks to the strong support of global distributors, NFLG 's overseas revenue has significantly increased year-on-year, successfully entering markets such as Europe, North America, and Japan, reaching strategic partnerships with multiple international customers. He proposed three core strategies of low carbonization, intelligence, and globalization, and emphasized the need to accelerate the localization of products and services and fully global layout under the guidance of "long termism" and "altruistic spirit".
Mr. Martin Dummigan reviewed the development history of NFLG over the past 30 years in his welcome speech and pointed out that 2025 is a crucial year for NFLG 's globalization strategy. With the support of all partners, NFLG has achieved phased results and has always listened to their suggestions with an open mind. He hopes that everyone will hold a common goal and explore together how to cope with challenges and seize opportunities.
Qu Leilei, Overseas Marketing Director of NFLG, presented the annual work report on overseas marketing, summarizing the performance and highlights of 2024.
Yang Zengting, Global Marketing Director of NFLG, delivered an annual work report on overseas services, emphasizing the importance of localization and customized service solutions in improving customer satisfaction and promoting sustainable profitability for enterprises.
NFLG 's global distributors conducted annual reports on regional work, shared regional operational experience, and had lively discussions on topics such as overseas markets, products, sales, and service management.
At the same time, Fang Kai awarded the new dealer of NFLG, further consolidating the channel network layout.
Fang Qingxi delivered a concluding speech. He sincerely thanks all parties for their efforts over the past year and emphasizes that the core of selecting dealers for NFLG lies in consistent values. Distributors should uphold a long-term approach, move from simple sales to cultural dissemination, and build a competitive edge centered on service, as evidenced by the Chinese market. In addition, the implementation of the core strategy of globalization cannot be achieved without the support of a large number of international talents. Mr. Martin's joining is a powerful manifestation of the confidence of international talents in NFLG. Under the leadership of Mr. Martin and the joint efforts of the global dealer team, the construction of the globalization system of NFLG will be more stable and efficient, and the goal of Build A Global Brand Together will be achieved.
This year's conference will inject confidence into the global partners of NFLG. In the future, NFLG will continue to uphold "long termism" and "altruism spirit", work together with global partners to draw a new blueprint for world brands, and jointly build a low-carbon, intelligent, and sustainable industrial new ecology.