On December 15th, the 2025 China Manufacturing Brand Development Summit and the Third China Manufacturing · Consumer Trust Brand Grand Ceremony Annual Conference were grandly held in Beijing. This conference is hosted by China Industry News, aiming to release the 2025 Made in China - Consumer Trust Brand Development Research Report, launch the General Rules for Evaluation of Consumer Trust Brands of Made in China group standard, and honor manufacturing enterprises that have performed outstandingly in brand building, product quality, and user trust. The conference brought together leaders from government departments, industry experts, entrepreneurs and media representatives to jointly explore the path of high-quality development of "Made in China" and promote the implementation of the brand power strategy.
Shandong Lingong, as a leading enterprise in China's construction machinery industry, has been awarded the title of Made in China · Consumer Trusted Brand at this grand event, thanks to its outstanding product quality, continuous innovation capabilities and deep user trust. This honor not only highly recognizes the brand strength and market influence of Shandong Lingong, but also affirms its long-term commitment to the real economy, lean manufacturing and serving users in its value pursuit.
Adhere to quality as the foundation
Build a model brand for construction machinery
Shandong Lingong has always regarded "quality" as the foundation for the survival and development of the enterprise. From raw material procurement, production and manufacturing to factory inspection, Shandong Lingong strictly implements a full-process quality control system. Relying on intelligent manufacturing and digital factory construction, it has achieved a comprehensive improvement in product consistency, reliability and durability. In recent years, Shandong Lingong has continuously promoted lean production and quality revolution, introduced international advanced quality management methods, and built a quality assurance system covering the entire life cycle of R&D, manufacturing and service, providing users with efficient, reliable and energy-saving construction machinery products.
Innovation-driven development
Lead the technological upgrade of the industry
Facing the new round of technological revolution and industrial transformation, Shandong Lingong adheres to innovation as the core driving force. In terms of product layout, on the one hand, it specializes and optimizes traditional product lines, while on the other hand, it moderately expands strategic emerging product lines, striving to achieve product clustering, technological modernization, efficient management, and enterprise internationalization. On the other hand, we will continue to increase investment in research and development and carefully plan green, intelligent and international technological routes.
To promote technological innovation, Shandong Lingong has successively established a national-level technology center and a postdoctoral research workstation, and has carried out in-depth cooperation with domestic and foreign universities and research institutions. With these measures, multiple breakthroughs have been achieved in key areas such as energy-saving technology, intelligent control, and unmanned operation.
In 2025, Shandong Lingong, leveraging its accumulated technological advantages in the early stage, released a number of new energy and intelligent products, effectively promoting the industry's transformation towards green, low-carbon and smart directions, fully demonstrating the technological confidence and innovative vitality of "Made in China".
Customer trust comes first.
Build a full-cycle service ecosystem
Shandong Lingong has always adhered to the "customer-oriented" concept and built a full-chain service system covering pre-sale, in-sale and after-sale. Through digital service platforms, intelligent operation and maintenance systems, and a global parts network, Shandong Lingong achieves rapid response and precise services, enhancing the equipment availability and operational value of users. In addition, Shandong Lingong has continuously carried out public welfare activities such as Lingong Good Driver and Service 10,000 Miles Journey, conveying brand warmth, enhancing user stickiness, and forming a brand competitiveness that integrates products, services and value in a trinity.
Practice social responsibility
Shape a responsible brand image
As a leading enterprise in the industry, Shandong Lingong actively fulfills its social responsibilities and continuously invests in areas such as green development, rural revitalization, and emergency rescue. Shandong Lingong vigorously promotes energy-saving and environmentally friendly products to contribute to the realization of the "dual carbon" goals. Participated in multiple national infrastructure construction projects, supporting economic and social development; In disaster relief, Chinese manufacturing enterprises respond quickly, provide equipment and human support, and demonstrate their sense of patriotism and responsibility for The Times.
This time, winning the title of "Made in China · Consumer Trusted Brand" is another significant milestone for Shandong Lingong in its brand-building journey. In the future, Shandong Lingong will continue to be guided by the new quality productivity concept, deepen innovation-driven development, enhance the connotation of quality, strengthen service capabilities, promote the leap from "Made in China" to "Created in China" and from "Chinese Brands" to "World Brands", provide more valuable construction machinery solutions for global users, and earn the respect of "Made in China" worldwide!