On September 18th, the Dongfeng Cummins 2025 Service Council and Parts Strategy Seminar, themed Co-create, Co-share, Co-win, was successfully held in Jingdezhen, Jiangxi Province. Li Airong, Vice President of Dongfeng Cummins, Yan Kun, Service Director, Zhang Xinran, Director of Marketing Management Department, Zhou Rongfan, Director of Regional Marketing Department, Hu Bin, Manager of Parts Division, and Luo Zhixue, Manager of Channel Management Department, attended the meeting. They gathered with representatives from service council members and parts dealers from all over the country to discuss the development plans for the after-sales market service and jointly draw a new blueprint for high-quality development.
At the beginning of the meeting, Yan Kun, the Service Director of Dongfeng Cummins, extended a warm welcome to all the guests present. In his speech, he emphasized the core value of the service network in the industry transformation and proposed that the focus of this year's work is to join hands with partners, accurately seize the business opportunities in emerging areas such as remanufacturing and overseas markets, and achieve coordinated development. Dongfeng Cummins has always attached great importance to service work, continuously increasing investment, improving the service system and enhancing service quality.
01
Gain insights into new market opportunities
Anchor in new growth directions
In the face of the profound changes in the commercial vehicle market, Zhang Xinran, the director of marketing management of Dongfeng Cummins, conducted a detailed analysis of the business situation and the trends of the industry. In his report, he pointed out that in the new competitive landscape, challenges and opportunities coexist. He reviewed the stable performance of Dongfeng Cummins in the complex environment in the first half of the year, and focused on analyzing the strong growth potential demonstrated in the overseas market and the non-road sector. He clarified the direction for future business expansion for the participants and strengthened the confidence in jointly winning the market.
02
Deepening Network Empowerment
Digital Service Upgrades
Luo Zhixue, the manager of the Channel Management Department of Dongfeng Cummins, reviewed the completion of the service work in 2024 and expressed sincere gratitude to all colleagues. In the 2025 service work report, he clarified the core service strategy of Dongfeng Cummins for 2025, which will focus on comprehensively enhancing the service network capabilities and continuously optimizing the service quality. The work will be carried out mainly in four directions: resource support, policy innovation, technology application, and customer care. Through a series of measures, the development of the service network will be empowered, the concept of non-road dedicated network will be pioneered, the standardized management of the service network will be improved, and a healthy and sustainable win-win ecosystem will be constructed.
In terms of service capability building, Dongfeng Cummins has significantly enhanced the accuracy and response efficiency of its services through a series of measures such as systematically releasing maintenance technical standards and promoting the research and analysis of predictive maintenance topics. The upgrade of management APP 2.0 has become a significant breakthrough in digital services in 2025. The new system fully supports functions such as intelligent remote diagnosis and fleet/vehicle management. The remote diagnosis can trace back data trends for 28 days and the frequent operating status for the past 3 days. The newly added fleet management module can provide detailed energy consumption analysis and driving behavior assessment. The multi-dimensional fault logic judgment mechanism, through more precise warnings and diagnoses, offers users more efficient maintenance solutions, effectively improving vehicle attendance rates and operational efficiency.
03
Strengthen spare parts support
Shared value throughout the entire lifecycle
Hu Bin, the manager of the Dongfeng Cummins Components Division, emphasized in his work report that in 2025, the spare parts business will focus on enhancing the guarantee capabilities and strengthening the competitiveness of strategic products. The key will be to expand the full life cycle service solutions for fleet customers, and drive market growth through excellent after-sales support.
A ceremony was also held to award the 2025 DCEC Star-rated spare parts dealers and strategic spare parts dealers. This was to recognize the outstanding contributions of the outstanding partners over the past year. During the discussion and exchange session, the participants conducted in-depth discussions on issues such as spare parts business operations.
Li Airong, the deputy general manager of Dongfeng Cummins, delivered the closing speech. She sincerely thanked all the service providers and dealer partners for their presence and long-term support. She particularly emphasized that at this stage, they should focus on seizing the strategic opportunities in remanufacturing and overseas markets, deepen cooperation with all parties, and move forward together. She stressed that Dongfeng Cummins will continue to uphold the concept of expert service, traveling the world safely, work closely with service providers and dealer partners, focus on improving network capabilities and meeting customer needs, and spare no effort to promote the improvement and implementation of the meeting consensus, jointly creating greater value for customers.
Looking forward to the future, Dongfeng Cummins will continue to work hand in hand with its national service network partners, with a firmer belief, more innovative services, and closer cooperation, to create a shared and win-win new future together!