Recently, the 2026 Spring Rain Strategy Seminar was successfully held in Chengdu. Dealers from all over the country gathered together to have in-depth discussions on core topics such as products, markets, channels and services. Through high-density and high-quality discussions, the meeting formed a clear path of "strategy - execution - growth", laying a solid foundation for the business development and manufacturer collaboration in 2026.
Strategy leads: Manufacturer collaboration for common development
The seminar began with the opening speech by Dr. Zhang Jinwang, the General Manager of CLAAS China Sales and Service Company. Dr. Zhang pointed out that in a complex and changing market environment, only when manufacturers and dealers closely collaborate, have unified thoughts and synchronized actions, can they seize opportunities and achieve sustainable and mutually beneficial development.
Subsequently, Mr. Fu Xinwei, the product manager of the combine harvester, delivered a presentation on the product capabilities of the Spring Rain H100 combine harvester. He focused on introducing the cutting platform configuration scheme and overall performance advantages of the new model, and, in light of the operational characteristics of different regions, elaborated on the operation solutions for 2026.
During the meeting, the CLAAS team presented information about the Spring Rain products and related businesses. Taking into account the market environment and user demands, they also introduced the future development direction. Through communication and discussion, the dealer partners gained a deeper understanding of the products and the brand.
Representatives from multiple outstanding Spring Rain distributors respectively shared their practical experiences in areas such as new media application, agricultural service model, after-sales management, and the development of secondary distributors. They demonstrated the effective path of promoting business growth through digital tools and scenario-based operations.
During the service after-sales sharing session, Mr. Bie Yuxue from the service department summarized the reliability performance of Spring Rain products and the handling plans for key issues, demonstrating the continuous improvement of product and service capabilities.
This Spring Rain Strategy Seminar is not only an occasion for information exchange, but also a time for strategic alignment and confidence building. Through in-depth discussions, consensus was reached on key issues such as product direction, market strategy, channel collaboration, and service improvement, providing a strong impetus for joint development and stable growth in 2026.