On June 17th, Dongfeng Import & Export Corporation held a new product launch event for Dongfeng light commercial Vehicles in Australia, officially releasing the all-new flagship product Capal.45. This model is positioned as a new generation of light and intelligent logistics vehicle, equipped with a Dongfeng Cummins D2.5 engine. It is launched for the Australian and New Zealand markets and is Dongfeng's first strategic product to enter the right-hand drive market in Australia, marking a substantive and crucial step forward in its globalization strategy.
Wang Long, the Party Secretary and Chairman of Dongfeng Import and Export Corporation, Duan Renmin, the General Manager of Dongfeng Motor Corporation, and Cao Yongjun, the General Manager of Dongfeng Cummins, attended the press conference. The relevant business leaders of Dongfeng Import and Export Company and Dongfeng Cummins, as well as local industrial chain partners in Australia and domestic and overseas media gathered at the scene to witness this important moment together.
In recent years, the low-carbon transformation of the Australian commercial vehicle market has accelerated, and customers have put forward higher requirements for the reliability of the entire vehicle and full life-cycle services. The Dongfeng Import and Export Corporation Light Commercial Vehicle team has been deeply engaged in the Australian market for three years in advance and has carried out preliminary research. Before the press conference, Wang Long, Duan Renmin and Cao Yongjun visited and investigated local partners, Cummins Australia, and had in-depth exchanges on the construction of the entire chain of products, services and channels in the Australian market as well as localized operation.
The newly launched 4.5-ton flagship product with a 3300mm wheelbase is strictly tailored to local road conditions, traffic regulations and actual logistics operation needs.
The Dongfeng Cummins D2.5 engine it is equipped with performs outstandingly in terms of power, reliability and fuel economy, meeting the efficiency requirements of Australian customers. Engine system optimization and vehicle matching optimization to achieve lower fuel consumption. The engine block and cylinder head are reinforced in design, which can handle the diverse road conditions and high-intensity operation rhythm in Australia and New Zealand with ease, ensuring the full life cycle operation value for customers.
In addition to the strong product capabilities, a complete localized service system is also in place simultaneously. Dongfeng Import and Export Corporation, in collaboration with Dongfeng Cummins and local Australian partners, has established a complete market operation system. Currently, it has achieved coverage of service guarantee stations throughout Australia and simultaneously launched exclusive financial services, fleet customization, and equalized logistics and other supporting policies, providing local users with comprehensive operation support covering all scenarios of car purchase, use, and maintenance.
This Australian debut is an important achievement of Dongfeng Import & Export Corporation 's deep commitment to overseas markets and the implementation of its globalization strategy. It is also a significant breakthrough for Dongfeng Cummins in entering the global right-hand drive market. In the future, Dongfeng Cummins will fully collaborate with Dongfeng Import & Export Corporation and Dongfeng Motor Corporation. Relying on Cummins' global service network and technical system, it will steadily advance the customized development and launch of products in overseas markets, deepen localized operation and full life cycle service capabilities, and with globally unified reliable quality and efficient power solutions, deeply empower the value upgrade of global customers. To build a solid power support for Dongfeng brand to deeply cultivate overseas markets and implement its globalization strategy.